Consumer behavior is changing significantly; from marketer oriented shifting to consumer oriented, personal natures tend to believe individuals comments as they are added credibility.

The effectiveness and importance of Word-of-Mouth are growing fast recently.

Monitoring the WOM of your brand or enterprise, enable you to take a faster step in managing digital marketing, and getting knowledge of the consumer insights.

By using the CI, you can penetrate consumers' social network easily, in a lower cost approach.

What sorts of media / contents does the CI monitor?

Consumer-Generated Media is what we concern the most. We cover most of the forums, blogs, newsgroups, discussion boards in Hong Kong, and expanding to Greater China region continuously.

How many data / source can be tracked?

At least 300,000 threads of data can be extracted from different CGM web contents every day; including online forums, blogs, newsgroups, discussion boards, etc.

How many key words can be tracked / applied?

Number of key words depends on different needs and packages. Key words are segmented by categories, brands, and industries. We can also propose some key words which are associated with your brand or organization.

What is Consumer-Generated Media? How important is it?

CGM is a kind of media that originated from the posts made by consumers, with a form of online venue such as internet forums, blogs, newsgroups, discussion boards, etc. for consumers searching for others comments before they make decisions; or expressing their own point of views over an issue.

I'd never heard of Digital PR before, what solution does k-matrix CI provide?

Digital PR is an inevitable trend for marketing industry, which is now very popular in Western countries.
k-matrix CI will assist you and your brand in the virtual world - Web 2.0; gathering as well as analyzing information according to your specific needs, and provides solutions (such as PST report) for your organization.

What are pattern, trend, and signal?

Pattern refers to the figure / arrangement of an event, whether and how would the topic being discussed repeatedly. Signal acts like an indicator; it changes as time goes; by integrating and comparing all sorts of data, analyses the effectiveness of every change. Trend is a range of measurements and statistics that to justify the direction of an event or issue within a community.

How accurate does the intelligence provided by CI?

Accuracy is not a concrete judgment in this situation. The virtual online world is changing all the time, from every second and every moment; those intelligence are intangible and inconstant, what we are doing is to show our customers the facts that they want to know.

How long does it take to generate a report?

It depends on your needs. In most practices, we suggest customers to get a report weekly or monthly, it is easier and more obvious to monitor the changes in pattern, signal, and trend. Regarding customers needs, we can generate reports by years or even longer.

Is it possible to design a custom measurement regarding my specific needs?

Sure. You can make any special requirement as your organization needs; such as providing pattern, signal, trend analysis; sentiment index, correlation index, etc. we will try our best to accomplish your wish.

How does CI treat punctuations (making emotion expressions), pictures or videos? Is it possible to monitor them too?

We cover all traditional Chinese text-based contents, expanding into Simplified Chinese contents; and now continue on exploring the capture of punctuations, pictures and videos as a content to be monitored. We believe they are able to be monitored very soon.